PHOENIX AZ – Phoenix-based Best Western International, which operates Best Western-brand hotels in King of Prussia, Reading, Allentown and Lancaster PA, and 2,100 other locations in North America, is rolling out a new house-keeping program during 2012 that will rely on advanced cleaning technologies like UV wands and black lights already being used to sterilize and disinfect hospitals, the company recently announced.
As part of its “I Care Clean” program, housekeeping staffers will be equipped with:
- Ultra-violet (UV) sterilization wands to sterilize “high touch points” in the hotel such as telephones, clocks, light switches, door handles, bathroom fixtures and common areas;
- UV inspection black lights to detect any biological matter, food particles, and more, that the human eye cannot see;
- Wraps for remote control devices, designed specifically to make it easy to clean and disinfect before each guest stay; and
- Single-use pillow and blanket wraps, deemed 100-percent recyclable and biodegradable, to ensure guests know that those products were cleaned just for them.
“A clean hotel is a basic expectation for guests,” said Ron Pohl, Best Western senior vice president for brand management and member services. “We are unlocking the potential of the house-keeping profession by providing new tools and training to help ensure customer satisfaction, loyalty and ultimately trust. We believe this program will help us do just that.”
Best Western originated this new cleaning initiative after research found consumers lacked confidence in the cleanliness of mid-scale hotels. Additional research discovered that a clean and well-maintained hotel has become a top priority for guests, even surpassing customer service.