ATLANTIC CITY NJ – Atlantic City’s tourism boosters intend to install public art in empty lots near tourist areas as a way to beautify the environment and “create a new generation of Atlantic City spectaculars,” a group called the Atlantic City Alliance has announced.
The installations are part of a new five-year program “to drive tourism through interactive public art displays,” it said. “Art is a proven draw for visitors. Each free public display will be engaging and thought provoking.”
The art would temporarily transform spaces around the city’s famous boardwalk into accessible works of art and play. The projects “will improve the overall physical landscape, animate empty lots, engage locals” and provide visitors with a new experience, the alliance added. It has hired Moment Factory, a Montreal-based new media and entertainment studio, and New York-based art curator Lance Fung to create the installations.
They will be built throughout the summer and installed this fall, according to the alliance.
Photo from the Atlantic City Alliance